Research: Intertextual Reference

Intertextual Reference

Intertextual reference is when you will see doing something in the music video that may refer to a real person or situation that has happened in real life or is extremely exaggerated. Depending on how this is presented (in a positive or negative way) is purely down to whoever put out the music which implies that this is their opinion on what is shown. It can only been seen as an intertextual reference if the reference does not have much to do with the  theme of the soundtrack itself. 

Intertextual reference within music video plays a big part in the music industry and it has probably been best known to stir up the most controversial of music videos due to the messages these references contain.

In the music video of Pink - Stupid Girls she makes an intertextual reference to famous rapper 50 Cent among other things she feels girls do in modern times to get male attention and fame.(video bottom left) As you will see in the video a lot of the things shes making reference to she makes look stupid but these are in a sense real things that some people do for the fame and money. 

Another example of intertextual reference within music video is Drake - Energy, he makes reference to multiple pop stars and artists trying to be like him and even the president.

To some fans intertextual reference is entertaining for them as they see it as funny or they may even agree with what the artist is portraying about a person or a certain situation, this can help fans build a better/ personal relationship with the artist as they share the same views as them other than enjoying the music the artists create.

The reason as to why intertextual reference is seen as such a controversial topic in music video is because it is often used to'take shots' and make fun of other people and events and this can cause problems between these people mentioned and even the artist and their fans due to a non mutual opinion on the topic mentioned. Videos have also been banned in the past for their intertextual refrences being found too offensive like George Michael -Shoot The Dog. 

In my music video I don't think I will be using intertextual reference because it is too easy to upset people that view the music video, meaning that even though a minority may agree or like what I have done the majority could disagree and this can affect not only the success of the soundtrack/ music video, but also the artists reputation.