Sub Cultures
Punks are a subculture that many people are more familiar with as they could be considered to be a popular subculture. It is quite easy to identify a punk as many of their traits play on their appearance:
Skin heads where known to be quite a dominant subculture in England during the 90's and they was rarely shown in a positive light. This is due to the many confrontations during the times when England was just being exposed to ethnic diversities joining the country for the first time. It was relatively easy to identify a punk, as they would wear:
How sub cultures work
sub cultures do not like conformity and don't follow capitalism, they rebel against common usual values and systems that the mainstream culture follows which is why mainstream culture considers them a threat because of their difference.
They have their own set of values, behaviour and traits. This means that they aren't consumerists and they don't purchase mainstream brands and follow mainstream trends. For example they would purchase or own IPhones, branded clothing and listen to pop music or any other mainstream genres as they tend to go for niche genres of music. (Preferably made by their subculture.)
Subcultures relationship with music
with their being so many subcultures in the world, not only do many people have different musical tastes but they also have different values, behaviour sets and morals towards life. It is for this reason why many people can fall into subcultures from listening to music.
Because the audience likes and agrees with the content of an artists lyrics they may very well end up leading the same kind of lifestyle because of their influence (being the artist.) It also works the other way around with different subcultures creating their own sound of music and having it added to long list of niche genres meaning it has the tendency to work both ways.
Birmingham school
Subcultures are another reason as to why the Birmingham school found fault in the Frankfurt school's theory as they felt that they didn't take in the subcultures into consideration and they just had everyone in the mainstream or the upperclass category.
The Birmingham school believe that subcultures are a reaction to the decoding of the audience which would also mean that subcultures came from one original culture.
Dick Hebdige
Hebdige, like the Birmingham school believed that although some people think subcultures appear to be different, deep down they are the same.
He also went on to say that he believes the consumption of music video is an active process and different audiences read into the same product. As a result of this some people that choose to resist it could possibly fall into a subculture.
McCracken's Theory
McCraken is a theorist who said. ''The post modern world is full of diversity, dynamism and creativity" His theory disagrees with the last statement that the Birmingham school made as he also said. "If we look at the array of values and ideologies then we can't say all sub cultures come from one culture." This means that he is saying their are loads of different subcultures and their beliefs behaviours and characteristics are so different that they can't all stem from one leading culture. This is true because their are different mainstream cultures in different countries, for example pop music and house is one the most popular genres in music but in america they are more known for their Hip-Hop and Rn'B songs.
Link to Dyer
Shared cultural values can support the idea that some subcultures will share the same ideologies, values and beliefs as 'stars' (artists) which means that some subcultures could follow stars just because of these shared values.
A subculture are groups of people who get together and unite due to sharing common values and beliefs and tastes, this can vary from the same dress sense to moral and social beliefs.They are positioned outside mainstream culture and beliefs and stick together because of their mutual disagreements.
examples of sub cultures could be groups known as:
Punks
- Studs/spikes on clothing/ skin piercings (Doc martins)
- Mohawk hairstyle (styling gel used to create spike affect.)
- Leather clothing.
- They listen to Punk music.
Skin heads
- Bomber jackets.
- jeans. (Waist straps attached.)
- doc Martin boots.
- White British (usually males.)
- Extremely low cut hair or bald (Where the term 'skinhead' came from.)
How sub cultures work
sub cultures do not like conformity and don't follow capitalism, they rebel against common usual values and systems that the mainstream culture follows which is why mainstream culture considers them a threat because of their difference.
They have their own set of values, behaviour and traits. This means that they aren't consumerists and they don't purchase mainstream brands and follow mainstream trends. For example they would purchase or own IPhones, branded clothing and listen to pop music or any other mainstream genres as they tend to go for niche genres of music. (Preferably made by their subculture.)
Subcultures relationship with music
with their being so many subcultures in the world, not only do many people have different musical tastes but they also have different values, behaviour sets and morals towards life. It is for this reason why many people can fall into subcultures from listening to music.
Because the audience likes and agrees with the content of an artists lyrics they may very well end up leading the same kind of lifestyle because of their influence (being the artist.) It also works the other way around with different subcultures creating their own sound of music and having it added to long list of niche genres meaning it has the tendency to work both ways.
Birmingham school
Subcultures are another reason as to why the Birmingham school found fault in the Frankfurt school's theory as they felt that they didn't take in the subcultures into consideration and they just had everyone in the mainstream or the upperclass category.
The Birmingham school believe that subcultures are a reaction to the decoding of the audience which would also mean that subcultures came from one original culture.
Dick Hebdige
Hebdige, like the Birmingham school believed that although some people think subcultures appear to be different, deep down they are the same.
He also went on to say that he believes the consumption of music video is an active process and different audiences read into the same product. As a result of this some people that choose to resist it could possibly fall into a subculture.
McCracken's Theory
McCraken is a theorist who said. ''The post modern world is full of diversity, dynamism and creativity" His theory disagrees with the last statement that the Birmingham school made as he also said. "If we look at the array of values and ideologies then we can't say all sub cultures come from one culture." This means that he is saying their are loads of different subcultures and their beliefs behaviours and characteristics are so different that they can't all stem from one leading culture. This is true because their are different mainstream cultures in different countries, for example pop music and house is one the most popular genres in music but in america they are more known for their Hip-Hop and Rn'B songs.
Shared cultural values can support the idea that some subcultures will share the same ideologies, values and beliefs as 'stars' (artists) which means that some subcultures could follow stars just because of these shared values.
Proficient research on sub-cultures and various groups identified within the music industry.
ReplyDeleteTo improve;
-how to people of sub-cultures respond to cultural dominant values and hegemony?
-where you discuss Dyer's theory, link it to the idea of sub-cultures more by providing an example. Do any of the four ideas he proposes as part of his theory link to music for sub-cultures?
-conclude with whether you want to appeal to sub-cultures or not