Planning: Advertisement Information

Planning: Advertisement Information

For our music campaign it is key that we have an advertisement because, not only does this raise the awareness of the album to the fans and people in general but it also to help build and establish a connection from the artists to their fans.

First of all we had to do research on advertisements for albums, me and my group came up with the advertisement for 'The End Of The Beginning' by Skrapz and 'The Blue Print' by Jay-Z and this is what we had managed to analyse. 

The common conventions that we had found out that appears in many of the advertisements was:

• Release date.
• Album title.
• Artist name.
• Where you can purchase and download the product from.
• Artist image.
• Hit singles to be placed on the advertisement.
• Parental advisory symbol (if needed).

For that reason we will have the following information placed on my album's advertisement.

Image: Artist image of MD & SWEENEY with their faces merged in a 50/50 split.

Cinematography: For the advertisement we will be using a closeup shot to get the head and shoulders of our artists, enough to see the colour of their clothes for when we merge their faces together showing the contrast in clothing between the 2 artists.

Costume hair and makeup: White and black costume contrasting each other.

Lighting & colour: White and black lighting and colour used due to the influential colours  of the Ying and Yang theme. 

Settings: For this there will be no settings as we will take the picture in front of a green screen, to better the effect of the black and white background when editing the advertisement.

Body language and facial expression: Due to the fact that our artists are already meant to be established artists within our project they will have stern, focused and quite serious expressions.

Persuasive language used: We will announce it as 'The most anticipated collaboration of this year' as the two artists are already meant to be big names within the industry and their genres of music.

Information: As for the additional information that we been seen on our advertisements are:

• Release date of album.
• Key songs on the album for example 'Like Me' which is the song we are performing in our music video.
• Where the Album can be purchased.

Layout: For our advertisement seeing as my group have decided that because our project is a joint collaboration album we will have both of the  star artists in the advertisement, however we will distribute the layout of the page 50/50 between the two artists as this will help them to better attract and merge their individual fan base which is similar to that of the Trey Songz and Chris Brown collaboration album titled 'TRGA X BRZY' (image below) as you can see both artists faces have been merged together. Our advertisement will have a similar layout as we will be going for contrasting shots because our album is influenced by the Ying and Yang theme.

Theories used in advertisement:

Dyer (star image) - Star image is used as our artists will be placed on the front cover of the advertisement.

Goodwin (enhanced star image) - Goodwin's theory of enhanced star image will be used in our advertisement our cinematography will be close up shots of both our artists and they will be the center of attention which helps to enhance their star image as they are already highly famous and will known, also because the background is just white and black colours this means that there isn't much else to look at besides the artists face, which enhances their star image and shows how important they are as nothing else is shown.   

Adorno (pop culture) - Our front cover will show a slight aspect of pop culture as the clothing worn is considered to be popular and conventional to artists that come from our artists genres.