Planning: Artist Image

Planning: Artist Image

Our artists' image is important to our product and campaign because it is critical that we get both of our characters image and identity correct in order to attract a wider ranged audience as they are two different artists coming together for a collaboration album. 

For the first artist image I will be looking at SWEENEY who takes over the voice of Youngs Teflon in the Wavey music video and is one of the rappers out of the two artists on the collaboration album.

Because of this we will have to not only differentiate each artist in terms of actions and representation and overall role of the music video, but they will also have to be distinguished in terms of mise en scene such as costume colour lighting and facial expressions. Hence the reason why we have chosen this actor in particular to be our more aggressive character, as you can see he has a more serious and arrogant facial expression which is what was first realised when auditioning for potential characters and looking at how they are represented by one picture of themselves.   

Actual artists that best resemble that to SWEENEY is:

• Lil durk.
• Ace Hood.
• Youngs Teflon.
• Skrapz.

The resembling artists have not just been chosen for their appearance and image in the media but they have also been related to our artist because of their lyrical content and  primal and serious aura that they carry during performances and in their music videos which is now attached to their image within the media.

An important image aspect that also manipulates the them of this music video is the Ying (also known as yin) and Yang binary opposite theme. This has influence over the SWEENEY's characteristics as their are 2 different sides to the symbol, he is present as the side known as Ying. This is because the characters overall appearance (all white clothing relates to the touch of white in the circle) is deceiving and his actions best present and show us that a slightly darker character that carries Ying energy.

From this we earn that our artists appearance is pure and white and innocent looking however his dark actions show how he really is.

As a result of this research upon artist image here is a first glance of our 1st artists image and appearance below, as you can see the appearance has been heavily influenced by the artists mentioned above as well as the theme.

The second artist that will be analysing is MD, his artist appearance within the music has been influenced by the following music artists that are established within the industry already:

• J spades.
• Trey Songz.
• Skepta. 

Our reasons for MD being influenced by the following artists is because J SPADES is the original artist that MD will be covering in the song Wavey as he has to sing the chorus as well as his own verses jspades is an artist heavily involved in rap but he has been known on many occasions to sing through his choruses as other the other names mentioned that influence our character, all of these artists' image within the media are heavily influenced by females and womanising as  a lot of girls love them for not just their appearance but for their boss like status and persona within the media, Which is what is needed for our character MD in the music video as he will be talking about why he is wavey and why n one else carriers themselves like him.

The reason why we have selected images of our artists in black attire is because if you didn't know who they was within the media they could be mistaken for bad people that influence themselves in crime as they are wearing all black attire, which is the idea and theme that we are going for with this character as he plays the opposite role in the Ying and Yang theme against SWEENEY and is Yang the good character with a bad first impression because of his overall appearance, however it is his actions that prove that he is different from his contrasting character.