Research: Creative brief for digipak

Research: Creative brief for digipak

During this lesson we learned about the importance of the digipak in terms of it's visual interpretation to not only the album but the entire promotional campaign, for this reason we needed to give send a message of the themes of the album which best captures the main vibe of the entire album. When creating our main ideas for the drafts of our digipak we decided to play off of dyer's theory of star image due to the fact that our artists are two different but both equally well know and established within the industry and are collaborating for the purpose to merge their fan base with this album. 


 

Album Name: Ying & Yang

Artist name(s):

SWEENEY - (Amani)

MD - (Michael)

Track List:

1. Differences. (INTRO)
2. You Are.
3. Squad Only.
4. Like Me.
5. (MD)MA.
6. P.H.A.T.
7. Trilla.
8. Spectre.
9. Lost Tape.
10. The Equilibrium.
11. C.R.E.A.M.
12. Paypa Chase.
13. LEGO City.
14. My Fung Shway. (Feng Shui)
15. The Mirror's Edge. (OUTRO)

Music Institution: DefJam Records.

Production Company: KAJE Records.

Parental Advisory Symbol: Present

Product Overview: My two artists are two already well known and established Hip-Hop artists that have decided to merge their talent and fanbase together to create a cross over album.

The Album Concept: The crossover album will be known as Ying & Yang. The overall concept that we are looking for is to play off of the idea that these are indeed to different artists with their own style MD (Jeremih cover artist on Like Me) sings and SWEENEY (Durks cover artist on Like Me) raps, hence the reason why we have come up with the Ying and Yang concept as these are two different elements and energy types of Music coming together to create one product. 

Comparable products

A comparable product to this could be be the new project in the UK titled as 'Young Fire Old Flame' by both Wretch 32 and Avelino which is a newly released mix tape that's concept is about Young Fire (rapper Avelino) as he is a new, upcoming artist that has been gaining a lot of attention more recently in the rap industry and Old Flame (Wretch 32) who is an already established rapper within the music and rap industry a like and is very well respected. My reason for this being a comparable project is because not only is this a collaboration project, but it is also heavily advertised by both artists as Avelino's twitter name has been changed to 'YOUNG FIRE' and Wretch 32's 'OLD FLAME'.

For that reason the digipak that we create will be heavily influenced by this theme and the music video will also have the same influences and themes. Our second comparable product is an album titled 'What a Time to be Alive' by famous and established american artists Drake and Future. 

Because we have two different artists collaborating together for this project they will also be merging fanbases together which means this product will be aimed at R&B, Pop (because MD) as well as Rap and american drill (because of SWEENEY) meaning that the reaction we want from this will come from multiple genres and produce multiple sales from a wide range of people.

The launch date of the Albums release will be shortly after the release of the music video as we need to create hype around the album by releasing the top hit 'Like Me' before hand.