Research into conventions for the advert

Research into conventions for the advert

Intro:

The reason why we have created an advert for our album is because we are promoting the musical campaign of 2 artists collaborating on a single album visually. The poster will help to raise awareness as well as building a higher level of anticipation for the album before its release. 

Which two you looked at and why?

Me and my group looked at two artists, Jay Z and Skepta that portray similar artist representations that we wanted to portray within our two performers. The main representation were young black artists coming from a ghetto background however instead of portraying the stereotypical and negatively viewed black artist we wanted to portray artist that will be a positive influence on their audiences. 

Our two artists 'Sweeney' and 'MD' will 

This is sketch of the type of advert design we would like to create. My music video concept being 'ying and yang' showing complete opposites between the two performers is the same idea we want to portray within the advert. This sketch is close up shot of both performers heads edited and cut in half to be morphed together as one head. With the ying and yang logo as our background both faces will be edited to show a clear dividing in half in between the logo.; Sweeney being on the white half of the Ying & Yang logo and MD on the black half of the logo. The main idea is to show a clear 50/50 ratio between the two artist. Our idea is very similar to an existing collaboration album by Chris Brown and Trey Songz.

The conventions I would like to apply as a result of this research activity are...

• Album title (placed at the top of the poster)
• Artist name (Color coordinated with the design
• Artist image (clear 50/50 ratio of the showing of both artists) 
• Production company (will always be next to the album name to show who owns the album)
• Where the album is available e.g iTunes, 'In Stores Now', Amazon etc. (placed at the bottom of the poster, with the brand logos of the apps/companies you can purchase the album from.)
• Main singles from album (Can be listed next to the brief details of the album which gives teasers to the audience, attracting them to the album with known, top of the chart singles.)
• Parental advisory log if required. (if needed, the logo will be placed 

Overall, this research has been helpful to our planning because... 

We need to enhance the star image in our poster which allows the people and fans to see who's album it is, as well as it presenting to the people the first primary and initial theme that holds the project together.