Planning: Drafts of digipaks

Drafts of Digipaks

Before making the digipak, drafting had to be done as we needed to make sure the digipak looked conventional to what you would expect from a music album. Each time we made a new draft, we asked people who liked the UK rap genre for feedback because we knew their feedback would be helpful. Also, during this process we looked at existing products online to help strengthen our ideas.

Draft 1:

Positives:

-colour scheme is very good

-clear consistency and style

-good images provided and used

Typography is good and suits the style

Improvements:

-Def Jam goes on the back

-production company details missing

-Inside panel is not white

-CD looks a bit boring

Draft 2:

Positives:

-front and back complement each other very well

-good artistic style and theme to the product

Improvements:

-inside image does need to be circular, distracts from the CD panel

-lyrics are blurred and looks odd

-think about what else you could put in the inside panel

Draft 3:

Positives:

-really good consistency across all panels

-layout and artist image is conventional to the genre

Improvements:

-album name on front?

-some green noticeable on MD’s face on the front

-instead of “Ying X Yang” on the inside, can you think of other words to use?

Conclusion:

It is quite clear that over the drafts that Josh and I created, our work got better and more conventional/professional looking. Like all the drafting we have done, this process has allowed us to make a product that we know will hopefully appeal to our audience and reflect our genre. I will take into consideration the feedback received in draft 3 to ensure that the final product is a desirable one.