Question 2 - How effective is the combination of your main product and ancillary texts

Question 2 - How effective is the combination of your main product and ancillary texts

             

Evaluation: Question 4 - How do you use media technologies int the research, planning and production stages of your coursework?

Evaluation: Question 4 - How do you use media technologies int the research, planning and production stages of your coursework?

                               

Final Product: M.D & SWEENEY Wavey Music Video

Final Product: M.D & SWEENEY Wavey Music Video

Final Product: Digipak

Final Digipak

Digipak layout:

Final product: Final Advert.

Final Advert

Poster:

Planning: Drafts of digipaks

Drafts of Digipaks

Before making the digipak, drafting had to be done as we needed to make sure the digipak looked conventional to what you would expect from a music album. Each time we made a new draft, we asked people who liked the UK rap genre for feedback because we knew their feedback would be helpful. Also, during this process we looked at existing products online to help strengthen our ideas.

Draft 1:

Positives:

-colour scheme is very good

-clear consistency and style

-good images provided and used

Typography is good and suits the style

Improvements:

-Def Jam goes on the back

-production company details missing

-Inside panel is not white

-CD looks a bit boring

Draft 2:

Positives:

-front and back complement each other very well

-good artistic style and theme to the product

Improvements:

-inside image does need to be circular, distracts from the CD panel

-lyrics are blurred and looks odd

-think about what else you could put in the inside panel

Draft 3:

Positives:

-really good consistency across all panels

-layout and artist image is conventional to the genre

Improvements:

-album name on front?

-some green noticeable on MD’s face on the front

-instead of “Ying X Yang” on the inside, can you think of other words to use?

Conclusion:

It is quite clear that over the drafts that Josh and I created, our work got better and more conventional/professional looking. Like all the drafting we have done, this process has allowed us to make a product that we know will hopefully appeal to our audience and reflect our genre. I will take into consideration the feedback received in draft 3 to ensure that the final product is a desirable one. 

Planning: Drafts of Adverts

Drafts of Advertisement

Before creating our final product, Josh and I had to go through various drafting to ensure we were creating a conventional product. Each time we developed a new idea or made changes, we received feedback from our teacher and peers that we knew liked the UK rap genre, as their feedback was beneficial for us in order to make improvements. 

Draft 1:

Positives:

1) Clear consistent campaign relating to digipak.

2) Colour scheme compliments the eye.

3) Relevant/ key information on poster.

Improvements:

1) Cropping around artist 1 (SWEENEY) head to eliminate all green areas.

2) Looks like a movie poster, very similar.

3) Parental advisory symbol (Digipak only).

Draft 2:

Positives:

1) Photoshop is much better around the artists

2) Layout is complimentary to the theme of the advert

Improvements:

1) Try and crop even smoother around SWEENEY'S image

2) Where you write about where it is available to download from, change typography 

3) The symbols of availability should be the same size

Conclusion: 

This process has been crucial in order for us to ensure that we create a product that is complimentary to all our other products. Further, the feedback has been invaluable to allow us to make the appropriate changes needed to reflect our genre. As this is a product that will be on public display, we need to ensure it is eye catching and I believe that if we make the changes advised in our draft 2 'improvements', we can do this.