Planning: Initial Idea

Initial Idea

Song:

67 (Dimzy, ASAP, Liquez, Smallz, Monkey and LD) Lock Arff REMIX 

Genre:

UK Trap

Narrative:

A gang (67) do illegal activities and avoiding the police whilst doing so police tape off the road (lock off) as a result.

Narrative structure:

Performance -Each artist will lip sync his verses from the soundtrack on the music video.

Narrative - in between the artist performance clips of the narrative will be shown clearly to make sense to the audience.

Characters:

Performers (Dimzy, ASAP, Liquez, Smallz, Monkey and LD)

Police officers would also be needed.

Female back dancers.

MES:

·         Tracksuits, hoodies, bomber jackets. (Black/dark clothing.)

·         Ski mask/face wear.

·         Police uniforms.

·         Female clothing that plays on the male gaze.

·         Contraband iconography. (Drugs and guns.)

·         Low-key/Dim lighting.

Application of theory:

Laura Mulvey – The male gaze.

Dyer – Star Image.

Goodwin – Lyrics connected to visuals.

Advantages:

• Slow-paced instrumental and beats means slow paced editing. (Easier and still effective.
• Slow lyrics mean easier lip syncing.
• Easy MES costume clothing.

Disadvantages:

·  Swearing and explicit lyrics must be censored which dulls the effect of the music video. (No clean version to this soundtrack.)

·  Multiple star performances means it’s harder to do the music video.

· It is hard to recreate illegal activity and the usage of real illegal items is banned during the risk assessment. Making it harder to link the visuals to the lyrics as we can display this. 
   Target audience

   Age 16 – 23 group C1-E. 

 Initial idea questionnaire

1.       How old are you?

10 – 15   (10)

16 – 21   (10)

22 – Older (if older specify age here) ________________________________________ (0)

2.       Do you listen to UK Trap music?

Yes (15)

No (5)

3.       What is your ethnic background?

Fill here details here: _______________________________________

(Majority answered with Black Caribbean and Black African)

4.       Who is your favorite UK trap artist?

Fill answer here: __________________________________________

(5) Section Boyz

(10) 67

(5) Reekz MB

5.       What do you feel is the best clothing to wear in these videos?

·         Suits. (0)

·         Casual Clothing. (6)

·         Tracksuits/hoodies/bomber jackets. (14)

6.       Do you think the music video would be better if the females in it where sexualized?

Yes. (18)

No. (2)

7.       Do you find it more enjoyable if there is a storyline in the music video

Yes. (11)

No. (9)

8.       What is your opinion on the use of recreational contraband items such as drugs and weapons being used in the music video?

·         I like and enjoy watching this. (10)

·         I don’t mind and don’t care about it much. (6)

·         No I dislike it and feel that it is inappropriate. (4)

9.       Do you watch /focus on the music video or just listen to the soundtrack?

·         Watch and listen. (10)

·         Not focused. (7)

·         Don’t watch but listen. (3)

10.   Do you think star image should be used in these kinds of music videos?

Yes. (15)

No. (5)

11.   Do you find it less enjoyable if censorship is used in this specific genre?

Yes. (17)

No. (3)

12.   How old do you feel the characters in the music video should be?

Fill here: __________________________________________

17 - 22 (14)

10 – 16 (6)

13.   Should the visuals give visual example to the lyrics?

·         Yes, every scene. (10)

·         Yes, but not all scenes. (7)

·         No I dislike any lyrics linking to the visuals. (3)

14.   How should the lighting in this video be?

High pitched lighting. (0)

Low-key lighting. (20)

Josh's Initial Idea

Song: The main song I had in mind was Tory Lanez - Diego which consists of a combination of the R&B and Hip Hop genre. The song portrays the idea of 'being the new Tony Montana' which is an intertextual reference to the movie Scarface.

Narrative: Concept Based/Performance - My idea mainly covers a concept based music video with some performance of the star artist. Therefore the camera would linger mainly around the artist, the majority of the video, making him the main focus. In addition to this, I would then include the use of young attractive females acting promiscuously towards the artist portraying the stereotypical idea of a Hip Hop artist representing someone who all the ladies want.

Narrative Structure: The narrative structure would differ from scene to scene. Meaning that their will be a simultaneous edit, combining scenes from three different locations (Party, underground location, bedroom). Therefore the structure of this video would be conventional to the Hip Hip/R&B genre because it would contain the repetitive use of attractive and luxurious locations with beautiful females and expensive iconography (Cars, jewellery, clothes etc.) which represent the stereotypes of artist using the basic idea in music videos over and over again.

Representation of Artists/Characters: Due to the song portraying the idea of 'being the new/modern day wealthy icon (Tony Montana), I would include scenes or flashing images from the film 'Scarface' to match the lyrics. As far as matching the visuals; I will make my artist dress in luxurious 'classical' clothing e.g suits, fur, coats, trench coat and top hats mimicking the character of Tony Montana in which, this way a connection with lyrics and visuals will be displayed (Goodwin's Theory).

Mise En Scene (MES):

Costume: All White, Tony Montana costume

Colour: Their will be a consistent use of the colour white ONLY on the artist to represent the wealth and 'significance'. In addition to this, I would include the editing of making some of the scenes black and white to portray the time period of 'Scarface'

Lighting: High key, focusing on my artist to represent the iconic role being portrayed with the additional use of low key lighting which would represent that underground and 'illegal activity' atmosphere.

Setting: Their will be edits transitioning from three locations: Central London, mansion, underground area e.g. abandoned warehouse or under a tunnel.

Body language & Facial Expressions: The body language and facial expressions i will direct my artist to display would be the conventional 'cocky' and slouching posture, with exaggerated facial expressions that rap artist usually do as well as throwing hand gestures to represent their aggressive and flashy characteristics.

Iconography: Generally I will also use the cliched background atmosphere of attractive cars and objects (jewellery, drugs, clothes etc). For the use of drugs i will use a close up of a females lips with them smoking, to portray the idea of smoking weed

Target Audience: 

• Ages from 16 - 30
• Both male and female
• Stereotypical black race who tend to prefer the genre of R&B/Hip Hop
• Occupation: C2 - E class